IG website ideas, by what you actually do
The same four questions, answered differently depending on who is tapping.
The most common mistake on a bio link page is treating it as a menu of everything. It is not a sitemap. It is one answer to one question: somebody just tapped your link, what did they want?
Below are card orders that work, by what you do. Take the shape, not the words.
If you take bookings, like a salon, therapist or trainer
- Intro. Your photograph, your name, what you do and where.
- Book. One button straight to your booking system. This is the whole point of the page, so it goes second and nowhere lower.
- Prices. Say them. A page that hides prices loses the people who would have been fine with them.
- Find me. Address, a maps link, opening hours.
If you sell something you make
- Intro with the best photograph you have of the work, not of yourself.
- Shop. Straight to the product.
- Gallery. Four to six pieces. This is the card that sells.
- Keep in touch. A sign-up form, so the next drop does not depend on the algorithm showing your post.
- Stockists or markets if you are anywhere in person.
If you are a coach, consultant or freelancer
- Intro. Who you help and with what. One sentence, no job title.
- What I do. The offer, plainly, with the price or the range.
- Book a call.
- Keep in touch.
If you are a musician or performer
- Intro with a live photograph.
- Listen. One button to wherever most of your audience already is.
- Dates. Next three, with a ticket link.
- Mailing list. The only reliable way to tell people about a show.
If you run a cafe, bakery or restaurant
- Intro with the food, and your hours in the one sentence.
- Order or book.
- Menu.
- Where we are. A maps link, and say the nearest landmark. People navigate by landmarks, not postcodes.
Three things that apply to all of them
Put the ask second. The intro earns one card. The thing you want them to do goes immediately after it, while they are still scrolling.
One action per card. Two buttons is a decision. A visitor who has to choose often chooses neither.
Write like a person. "Braids, locs and silk presses, Tuesday to Saturday" beats "Providing premium haircare solutions". Say what you do.
Build yours here, free.
Questions
How many cards should an IG website have?
Four to six. Past that people stop scrolling, so a seventh card usually means the first one is not doing its job.
Should I put my prices on it?
Usually yes. Hiding prices filters out the people who would have been fine with them and keeps the ones who were never going to book.